This week I learned about the specifics of personal development plans and the importance of creative CVs. Firstly, LEGO. We were given identical bags of LEGO pieces and were asked to build something and explain how it could relate to our future career. I really liked this task because it allowed us to look in an abstract way at how we see
Figure 1: My LEGO creation
ourselves in 5 years time. I built a sort of bulky hovercraft/boat (see figure 1) and it was kind of inspired by the idea of travelling with work and being able to work on the go. I really like the idea of being able to work anywhere in the future, which is very plausible in the creative industry. This is an interesting task because whilst allowing us to be creative literally, it allowed us to get creative in our future planning which is always good.
We then moved onto a more literal self-assessment task in which we looked at our
Figure 2: My self-reflection
personal and professional lives and what elements make up those aspects and forming a circular shape which can be seen in figure 2. We then ranked them using dots to create see what aspects can be improved in our lives to help the shape be more well rounded and this can be used to inform what we put on the personal development plan. In this exercise I learned that I need to improve my networks, clients and hobbies. My personal life is definitely the stronger of the two sides. but overall there is nothing too drastically bad on it but definitely some areas for me to improve.
Finally, we looked at creative CVs, so this is something I have already looked at in the professional practice unit last year but it was good to look at again because there’s always room to update and improve your CV. I think for me, one year on it is important for me to look through it again and update it how I’m feeling now and where I see myself in 5 years.
This week I learned about all things IP, particularly in relation to freelancing. Now intellectual property is particularly important for creatives such as myself because it’s difficult to know how and what to register officially. In freelancing it turns out, unless otherwise specified in a contract, the freelancer owns the intellectual property they create for a client. Regardless of commission or any money, intellectual property solely belongs to the freelancer. For me this is very encouraging to find out about because it is no secret that freelancing is insecure as a career path, but to find out that I still own the media I create is really good. This rule does not apply if you’re employed by someone or even if you are in education however. Employers and universities will have IP policy which may state that they own any intellectual property created by you.
I took the course on the Intellectual property office website and I am now armed with all the knowledge I could possibly need if I create anything really. I know that if I create anything original now I am protected by copyright, I do not need to register anything on the IPO website and I could be protected for up to 70 years after my death. Trademarks, designs and patents however will need to registered on the IPO website for you to be legally covered for the works you create. You are not obliged to register trademarks or designs but if you want to be safe and are looking to set up a business, you are encouraged to do so.
In conclusion, I am encouraged by the news about freelancing and intellectual property but there is still a lot of grey area in IP and I am glad I have educated myself in my knowledge of IP for the future.
The movie video essay community on YouTube is a rather crowded area, each channel offering something slightly different. At the moment I watch about 10 channels regularly, two of which I want to talk about further.
Firstly, the channel ‘FilmJoy‘, which is probably the largest production channel I am going to talk about. They run a multitude of shows the most popular of which is ‘Movies with Mikey‘ which is a movie breakdown show presented by Mikey Neumann, and was the show that first got me introduced to the channel. Mikey’s knowledge of film and extensive research is what really sets him apart from other similar channels, not to mention his unique, whimsical editing style and comedic flair. The strategies FilmJoy employ are the use of the community tab where they will normally post an update a few weeks in advance of a new video that they will be releasing just to get people excited for the content. The community tab, as the name suggests, allows them to interact and get feedback from their audience. What FilmJoy gets right is their interaction with the audience, attention to detail in the videos they make and also they have really good thumbnails which doesn’t hurt.
The second channel I would like to talk about is ‘Karsten Runquist‘, which is more of a personal movie based channel, which is run by film student Karsten Runquist. Karsten makes videos that are more in line with the content I would like to make. Quick and easily accessible content which again is well researched by someone who’s his stuff. I always get the sense when I watch Karsten that he is making videos that he enjoys making and not conforming to what the audience wants to see. A recent series that he has started is called ‘what I watched this month‘ and is quite self explanatory in that he says what he watched that month, rates the films from 0-5 and gives a little punchy review of the film. I think the intrigue with a channel like this is mostly about the personality behind the screen rather than the content they put out. You watch the channel for Karsten, because he’s funny and he loves films. Karsten also runs a podcast which is a great use of cross-media marketing that a lot of YouTubers are doing nowadays in which he promote his channel on the podcast or promote the podcast on his channel, which he does again by using the community tab.
If I had free reign the YouTube channel I would set up would be kind of a mash up of the two channels I have discussed. The videos would be personal and well thought out. However, I need to be careful that the videos I make are not derivative of any existing content. It would be easy to poach Karsten’s style because of how simple and elegant it is, but I don’t want to do that. Obviously the USP of the channel I’m going to set up is the head to head comparisons I am going to make, which are going to have to be well-written and performed by me in order to capture an audience.
In the lead up to my website design submission I have been finalising the design and function of my final website and I am happy to say I am very pleased with how it has turned out I have since removed my blog navigation button as it was only cosmetic because it didn’t link anywhere and would cause more navigation problems than it solved. I have chosen the slide left animation to get from page to page because it almost emulates a workbook that people can flick through but have also added a slide right animation for transitions back to the home page. I now have 4 master pages: Home, portfolio, radio and contact and 2 secondary pages: photography and work experience. I also created six other pages which simply house the 6 separate photos from my photography gallery.
6 main pages
Photo pages
Furthermore, I have created a separate mobile view for my site, obviously with the amount of pages I have I cannot have a header navigation set up because they won’t all fit, do what I opted for instead is a menu button which will take you to menu page where all the page options are housed so that navigation is simpler and cleaner on each page. When designing the mobile view it was mainly a case of moving the elements from the desktop view over to the smaller template provided by Adobe Xd, I decided to the same thing with the photography page with regards to enlarging my images even though they are much the same size.
Main mobile pages
Mobile photo pages
Throughout the design process I paid close attention to composition and how elements fit on a page together and how blank space is used cleverly to create a more visually pleasing final design. the colour palette I chose for the website is very muted because I wanted the photos and text I added in later to pop off the page which is the same reason I added drop shadows on page titles so that the elements of the page almost hover above the photo of me in the background and so that the design wasn’t flat and boring.
Overall I am really pleased with the website I have designed however in future I may have included contact links on pages rather than having a page dedicated to it. Also I would’ve liked to have a greater range of work to display on the site because it would’ve given me more to work with in terms of elements and content presentation.
This week I started designing my webpage which will house my portfolio as well as a link to my blog and just a general profile about me. I have pre-emptively looked up domains names that are available, ideally I would like shmedia.co.uk but it wasn’t available however samhayward.co.uk is available at just under £20 for the first three years, and will renew at £11.99 a year after that. I am going to hold off from buying it right now because I’m not entirely sure how they work. But anyway back to the design. Like for everything that represents my online identity, it needed to be consistent with everything whilst also having it’s own aesthetic. I started with a plain white artboard which was the size ‘most common webpage’ on Photoshop. I added a grey header which would house my navigation; speaking of which, started with having the pages being different mediums such as photography, videography, and audio but I eventually changed it to be just: home, portfolio, radio, blog, contact. I gave radio it’s own page because it is what I’m most passionate about and thought it deserved it’s own page as a result. The home page is still a work in progress but will be home to my about me section, and as it stands all the pages will have my picture in the background because I think it looks good and creates a point of interest. Next week I want to continue designing each page on photoshop if not start moving the elements over to Adobe Xd.
In our online production sessions over the last couple weeks there has been a particular focus on building up an online presence and connecting it to our social media accounts, such as LinkedIn, WordPress and YouTube with a common theme and style. Involved in that is creating a logo and a business card that we can use to break into the professional industry with. I started off by making a business card for myself. I don’t particularly have a favourite colour in general so I ended up just running with this light blue colour which you will see carries through into my logo. Whilst creating this business card I learnt a lot about the conventions of graphic design and spacing between elements as well as use of colour and typography; all of which informed the final outcome which you can see below.
Business card front
Business card back
Secondly I needed to create a logo for myself, which can sometimes be difficult because its difficult to project yourself onto a brand that is simple yet effective. I played around
First logo design
with a couple ideas to start with. The first one I made was made on Photoshop before I made my business card hence the different shade of blue. It’s just made up of my initials and the word media which I felt were the bare bones of what was important to my brand, which I will revisit later. In general this first design came out really cliche in terms of the connection of the S and the H and wasn’t really industry standard in my opinion. My second design was created after my business card and therefore uses the same colour blue as the rest of my branding which I’m much happier with. In this design I decided to put my full name in all caps, no vowels and no spaces followed by the word media, this one really liked however the size of it didn’t really lend it self well to being cropped into a square for things like social media profile pictures or icons for my WordPress page which is really important for brand identity.
Second logo design
Therefore I decided to revisit using my initials instead and came up with a much more concise design that utilises the same fonts, styles and colours of my second design but with less letters. This is the logo design I have now implemented onto my WordPress site, LinkedIn profile and YouTube banner all of which are shown down below.
Final logo design
Wordpress site
LinkedIn header
YouTuber banner
All of these banners, icons and headers are helping me to build up my online persona and create continuity between the platforms I operate on. This means for employers it is easier to recognise me because of the similarities that occur on all these social media platforms. Another thing that will attract employers to me is to have a creative CV, because at the moment I only have a CV that helps to get part time jobs, however to break into the media industry I will need one that focuses on my creative skillset and experience. This is what I’ve come up with:
At the moment I have kept the design very simple and the information very vague but obviously as I progress on this course I will pick up work experience and perhaps in the future I can add a timeline feature to my CV which will highlight the events and experiences I have been involved in. Again this is made up with repeated elements from my other designs to extend the continuity for example my picture which is on my LinkedIn, YouTube and business card and my logo and contact icons which are on everything.
In summary, I really feel as if I am starting to weave a web that is boosting my online presence and identity. All that’s left to do is to go out and create to spur some intrigue for my social media accounts and give me something to show off at the end of this semester.
In order to build up my online presence to match the industry I wish to break into I had to start by researching existing media professionals in the radio industry.
For my research I started by looking on LinkedIn for people in the radio industry or had radio producer as their profession on their profile. I stumbled across Warren Hayden’s profile who has 16 years’ experience at the top of the radio industry working for Heart and BBC Radio Solent. His profile was a valuable resource for me as I got to see what information he has made publicly available and how I could replicate that in my profile. His ‘activity’ tab on his page showed me that he actively likes and shares posts that he is involved in or just general radio industry posts and this will show employers he is showing an active interest in the industry he is in.
Also, through wading through smaller radio producer profiles they also include recommendations from previous employers which can be really useful when trying to break into the media industry because endorsements and written recommendations will really stand out to employers.
This week I filled out a questionnaire regarding my employability which questioned skills such as networking, positivity and digital literacy. Initially I felt like I answered the quiz truthfully however after reflecting on my results and where they should be by the end of the year I think I over-graded myself in several areas such as goal setting which is at 83% but I think should be around 60% at this stage.
A part of my ESE (Employability self-evaluation) I do agree with and is a strength for me is my self-efficacy because I do believe I have a future in the industry and I think joining radio sonar this year and acting professionally in this society reflects this. However, this type of positivity could just be a generational thing.
I have identified three main areas for improvement following my ESE, these are: general networks, career decision making and resilience. Firstly, I aim to improve my general networks by going to industry events and meet new people and I can use the solent media 2018 facebook page to see upcoming events to go to, and I plan to do this by the end of the calendar year. Secondly, I want to improve career decision making by going to events, gaining experience and deciding through this what thread of the industry I want to go into and then talking to lecturers and professionals about how they choose jobs, I aim to do this by the end of the academic year. Finally, I think it’s really important that I improve my resilience because the only way to improve is to fail so by getting involved with jobs I can try and fail which I will hopefully learn from, and I want to do this also by the end of the academic year.